Engagement and Loyalty programs
Find the solution to engage and / or retain customers and prospects for your Brand
THE FEATURES OF A WINNING PROGRAM
How should these solutions be organised to bring concrete benefits?
The Engagement programs and Loyalty programs (o programmi fedeltà) are highly effective if they take advantage by all digital tools available today and, moreover, they bring many.
So many are benefits in both the short and medium long term to B2B and B2C holdings.
What can't be missed in a winning program?
Some key features are:
- a user-centric customization;
- a digital or integrated experience with an omnichannel approach;
- a data collector approach;
- a dedicated hub.
THE ENGAGEMENT PROGRAMS
They mostly use an emotional drive
to bring the Brand closer to prospects and customers
COMPETITION WITH DRAW
The prize is awarded only to the lucky ones
The draw contest is recommended for:
- Lead Generation
- Brand Awareness
- Data collection
The rules of the competition with draw can be traditional, by filling in and sending of a promotional card, or digital, after registering with your personal data on the initiative's web page.
In both cases, it increases greater awareness of the Brand and they gather large quantities of qualified leads (i.e. new contacts).
CONTEST
The prize is awarded to the best competitor/competitors
This tool is recommended for:
- Content
- Brand Awareness
- Engagement
The contest is a particular type of prize competition: there is final ranking or a jury or a voting system that decides the best competitor, that is the winner.
It can be, for example, a photo contest or a social contest and it is required the active participation of competitors by producing content.
PREDICTIONS AND QUIZZES
Entertain your users and reward them for their interactions
This tool is recommended for:
- Lead Generation
- Engagement
- Data Collector
Predictions and quizzes are created starting from the interests of your target and they're designed to arouse curiosity.
The interactions are awarded and the data collected in the meantime are used to feed the database or improve user profiling.
SURE REWARD
Reward all customers who have a specific behavior
This tool is recommended for:
- Lead Generation
- Brand Awareness
- Engagement
This secure reward promotional program is intended to reward all those customers, existing or new ones, who undertake to implement a specific behavior (wherever the redemption).
This is a rewards operation with a guaranteed jackpot and a fixed budget, useful for acquiring new leads.
SURVEY
Submit a survey to your audience to know it better
This tool is recommended for:
- Customer satisfaction
- Profiling
- Data collector
The survey, that is a kind of research on users, give the opportunity to express their preferences and their satisfaction and they are used both to learn things about the users and employees too.
They are an important tool for profiling the other party more accurately in order to activate a subsequent strategy.
GAMIFICATION
Create a bond with your users by taking advantage by the logic of gaming
This tool is recommended for:
- Lead Generation
- Brand Awareness
- Engagement
Increase your users' interest, engagement and participation through a gaming experience.
With this tool you have the chance to convey a very specific message and there can be a reward of various kind (for example a prize, a discount or points to accumulate).
LOYALTY PROGRAMS
They reward existing customers to build a stronger relationship and increase its value over time
Point Programs
Reward your regular customer who makes recurring purchases
This tool is recommended for:
- Customer Lifetime Value
- Sales
- Loyalty
When a certain treshold is reached, the customer can redeem the desired prize or prizes which can be objects, physical or digital coupons, experiential prizes and personalized prizes.
This program encourages re-purchase and helps building a long-lasting relationship.
Discounts and Benefits
Reward your loyal customer with the formula "the more you spend, the less you spend"
This tool is recommended for:
- Customer satisfaction
- Sales
- Loyalty
Giving discounts on future purchases to regular customers is a great way to reward their loyalty, to incentivize them to buyback and to increase customer satisfaction.
Instead, the benefits often come in the form of additional and premium services and they become a way to pamper their customers by making them feel important.
MEMBER GETS MEMBER
Do you bring a friend? We thank you giving you a prize or coupon
This tool is recommended for:
- Sales
- Brand Awareness
- Loyalty
This program is widely used to increase customer base and to get the word of mouth going.
The customer who brings a friend and that friend himself are almost always rewarded with a discount that can be spent, respectively, on the next and on the first purchase.
COALITION/CO-BRANDING
The customer collects points by purchasing by all the brands participating in the initiative
This tool is recommended for:
- Profiling
- Sales
- Loyalty
When different brands decide to start a loyalty program together, the customer simply purchases from one of these brands to collect points and access to exclusive discounts, benefits and rewards.
It is a medium to long term time-frame and it helps to achieve more detailed customer profiling as well as to acquire a greater amount of useful data.
Long Surveys
Give and take: the customer who gives details about himself gets a prize
This tool is recommended for:
- Customer satisfaction
- Profiling
- Loyalty
The surveys are perfect for those companies that have the need to know in a very deep way its customers.
Normally, they are designed for specific clusters of customers who are rewarded for their willingness to provide information about their own preferences.
FORMATION
Educate your customers and reward them for their interest
This tool is recommended for:
- Sales
- Brand Awareness
- Loyalty
Customers are engaged and educated on a specific topic through various types of content such as videos, podcasts, blog articles and communities.
Their active participation is rewarded, for example, through the chance to rise points.
WHAT WE DO FOR YOU?
Let's recap together!
You can contact us for specific needs or to fully delegate us the development, management and implementation of your program. Because we deal with:
- strategic consultancy and project definition;
- implementation of Engagement and Loyalty programs more suitable for your business and for your objectives;
- catalogue of prizes and creation of personalized prizes;
- management of relations with all the providers;
- logistics, shipping and returns services;
- customer service in 4 languages
- management platform;
- promotional activities with personal communication;
- data collection and reporting;
- management of legal and fiscal aspects.
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